MISSION:
To advance family-forward policies and programs that enhance the stability, prosperity, and well-being of American families through rigorous research, advocacy, and education.
VISION:
We envision a country where:
•Families can grow and thrive
•Adults can live fulfilling personal and professional lives
•The elderly can work, retire, and live with dignity
•Children can play, learn, and grow to reach their potential
•Care work is valued and respected
CORE VALUES
FAMILY OR BUST.
The family is the origin and engine of the American economy. Flourishing families make a flourishing economy. Without investments in the family, the economy goes bust.
Follow the facts; tell the truth.
Uphold the highest standards of research while speaking candidly and honestly about the results.
Stay curious.
Ask the right questions and be humble with the answers.
Keep it simple.
Information we give should be easily digestible, clean, and attractive.
Find the fun.
Play is the brain’s favorite way to learn. We do serious work, but we keep our sense of humor. Our working style is creative, entertaining, and enjoyable.
Information we give should be easily digestible, clean, and attractive.